NIKE on Air

Motion Graphics
Music: Ghostwriter / RJD2

The Nike: On Air contest brought thousands of participants to workshops in New York City, London, Paris, Seoul, Shanghai and Tokyo, where locals dreamed up shoe designs inspired by their communities.

For making the campaign video, the approach takes cues from the idea: ”Turning imagination into reality”. I tried to create the no-gravity-environments between the surreal and the real, and keep the material usage look light- which always is a point for Air Max shoes.  

Taipei. Taiwan
New York. US