Artchild x ATP Nitto Finals x Honor Titus



Motion Graphics / 2D / Branding


Motion for Artchild and their collaboration with ATP Tour.
I was commissioned to create animations for Artchild that has partnered with ATP to create the world's first customizable tennis poster for the 2023 Nitto ATP Finals. The poster is designed by Honor Titus, a visual artist based in Los Angeles. A passionate tennis fan and player, Titus often makes tennis the subject of his internationally exhibited paintings. The original poster, or customized edition, is available to purchase on artchild.com throughout the finals from November 12-19. Highlight the cultural credibility of Honor Titus, as well as the ease of making customer's own version.
The animations not only advertised Artchild branding, but also showed the real-time community editions to interact with the customers. They have been applied/ exposed across the tournament event, played on the Jumbotron in the stadium, and the screens in Artchild's booth located at Fan Village. It's also shown on both Artchild's and ATP's social channels, website, and newsletter.

Creative Direction- Christina García
Music- George Hutson Warren


  

Taipei. Taiwan
San Fransisco. US